Rudder’s talk at the Empiricist League borrowed from the book’s first chapter, covering the basics of whom we’re attracted to and why.
Accompanied by a slideshow, he brought up a chart Both charts are reprinted here from the book “ DATACLYSM: Who We Are When We Think No One’s Looking” by Christian Rudder. Published by Crown, a division of Random House LLC, a Penguin Random House Company.
Soon, Rudder’s insights and wry wit were attracting millions of views.
All of a sudden, Rudder, a one-time indie actor and rock star, had transformed himself into a dating laureate for the data age.
By assembling users’ clicks and keystrokes into one place and spending hours inside Excel, Rudder had found a way to articulate our humanity. In 2012 Rudder proposed a book based on his blog, and Crown outlasted nine other publishers with a seven-figure bid.
The book arrives on Tuesday, bearing the kind of Gladwellian title — “Dataclysm: Who We Are When We Think No One’s Looking” — meant to tell readers that a Big Idea lies between the covers.
Rudder, who has a kind of self-effacing charisma (“This segues to the next point on my shitty piece of paper here”) stammered for a bit and smiled. “This is attractiveness votes, so think of this as our proxy for lust,” he said. She was looking for a clear-cut answer, a capital-T Truth. So that’s just a thing.” A flawed, messy, human thing that we probably could’ve intuited, but now, thanks to the data, we know.